Perpetual

(2020) Student project.
Editorial design & conceptualization.

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Perpetual is a fictitious exhibition about the lives and deaths of the 27 Club. This assignment consisted in creating a branded system of brochures, tickets, and badges, using a maximum of 2 colors and 2 typeface families.

The white lighter and burnt cigarette become central motifs in the project. The lighter is a reference to an urban legend that claimed Hendrix, Joplin, Morrison, and Cobain died while in possession of a white lighter. The burnt, unsmoked cigarette is a reference to passing time.

Freight and Neue Haas Unica were intervened with handwritten lyrics from the artists. Every brochure, although part of the same system, is completely different from the others.