Sunnyside

(2021) Student project.
Packaging design & conceptualization.

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Who would buy a package of just one or two eggs? (No one, ever.) That was exactly what this student assignment was about: design a functional package for one and two eggs. So how do you make it buy-able? How do you give it value?

The packaging was carefully designed to be protective, practical, easy to stack, easy to assemble, had lots of space for information and branding (but not too much - the less material the better), and the egg had to be visible from the outside (because nobody wants a broken egg).

The brand identity is fresh, friendly, and clean (a reflection of the brand values). An approachable tone of voice is used throughout the brand’s packaging to communicate the egg’s premium qualities in a fun and memorable way.